Promoting the concept of national fitness and promoting the popularity of soft kettlebells

In the Spring Festival of the the Year of the Dragon, a “Hot and Hot” movie completely made the fitness gadget market “hot”. According to relevant data of Tmall, since the Spring Festival of the the Year of the Loong, the turnover of sports equipment has soared year on year, and the turnover of kettlebells has soared by 930% year on year.
On March 30, the reporter saw many consumers trying kettlebell products in the Decathlon store in Xihongmen, Beijing. “Consumers often stop in front of the kettlebell shelf. Because of the particularity of fitness equipment, the number of offline buyers is far greater than that of online buyers. Basically, many people come to choose products of suitable weight every day.” The staff in the store told reporters that compared with the traditional black cast iron kettlebell, the soft kettlebell promoted by Decathlon is available in peach powder, haze blue, and fresh green, which are more popular with women. Meanwhile, the soft kettlebell is relatively quiet and can also protect the floor, making it more suitable for use in home environments.
The picture shows a consumer selecting a kettlebell of appropriate weight on site
Industry experts believe that with the continuous improvement of the concept of national fitness, consumer demand is developing towards refinement. Overall, kettlebells and other fitness equipment are aimed at the core needs of female consumers for weight loss and hip exercises, and are suitable for both aerobic and anaerobic training, with great growth potential.

Soft kettlebell is a relatively new fitness equipment. Its appearance is similar to the traditional kettlebell, but the material is softer, usually made of rubber or PVC and other materials. The characteristics of the soft kettlebell include:
Various colors: Soft kettlebells are available in a variety of colors, such as peach pink, haze blue, fresh green, etc., which are more popular with women.
Relatively silent: When using a soft kettlebell for training, it does not make a large noise like a traditional kettlebell, and is more suitable for use in a home environment.
Protect the floor: The bottom of the soft kettlebell usually adopts a soft rubber base, which can reduce the impact and damage to the floor.
Suitable for beginners: Compared with hard kettlebells, soft kettlebells are safer and more suitable for “beginner fitness enthusiasts”.
The training methods of the soft kettlebell include soft kettlebell swing, deadlift, and front squat, etc., which can help burn fat, shape muscles, improve cardiopulmonary function and strength. When choosing a soft kettlebell, you can choose the appropriate weight according to your training needs and physical condition. At the same time, when using a soft kettlebell for training, attention should also be paid to the accuracy and safety of the movements to avoid injury.